Barry L. Burnside Intro:
Barry brings in-depth sales, marketing and general management experience to Newave's leadership team. He is a founder of Newave® and currently serves as Chief Operating Officer. Previously Barry was with the Bristol-Myers Squibb serving as President for their largest international business regions of Latin American, Canada, Europe, Middle East and Africa. Earlier Barry also held executive management positions with several divisions of Johnson and Johnson. Barry has lived internationally for over ten years and has an established a track record of sales and profit growth coupled with strong managerial development. Barry is a Member of Marquis’ Who's Who in America and he holds a BS in Business Administration from The Ohio State University and served as a US Navy fighter pilot and flight instructor after graduation.
NeWave Sensor Solutions, LLC (NSS):
NSS was founded in 2010 on the RFID platform of a unique antenna that is trademarked as the wave®. Wave is the first and only RFID antenna designed specifically for item level RFID. The Wave was designed by NSS’ Chief Technical Officer Dr. Dennis Burnside while at The Ohio State University (OSU) and is the former Director of OSU’s ElectroScience Laboratory. Dr. Burnside is an internationally recognized expert in radio frequency (RF). The Wave has consistently proven to out-perform all previously used antennas for item- level applications. See Newave’s entire management team at https://newaverfid.com/ our-team. Newave’s Wave manufacturing partner Wistron NeWeb Corporation, www.wnc.com.tw is a co-Founder and investor in Newave. Newave now has five patented products all of which are based upon the Wave Platform. As a result of Wave’s superiority, Newave, in exclusive North American partnership with SLS RFID, LLC, has become the leading provider of dock door portals globally. Newave is essentially an item-level RFID Design Boutique providing patented technology coupled with proprietary RF solution design and quality control expertise. Newave is currently seeking commercialization partners for all products with the exception of portals. If interested please contact Newave at sales@newaverfid.com .
Newave’s Patented Products:
The Wave Antenna:
The Wave is totally unique being designed specifically for item-level RFID. Wave emits five beams to read RFID tags in any orientation within a confined and desired read zone of 2 to 10 cubic feet, this zone is simply controlled by the reader power setting. Commonly used “patch” antennas have only one main beam like a flashlight missing tags in close proximity and seeing unwanted tags up to 30 feet away. Wave beams create a read cylinder, like a florescent light, along the full length of the antenna that does not change as the reader power controls the width of the diameter of the cylinder. Wave reads 99%+ of tags in the desired zone and minimal tags outside the zone. Wave comes in 3, 5 and 7 ft. lengths all of which can be embedded in variety materials or ordered in a rugged ABS container. https://newaverfid.com/wave-antenna
The Newave/SLS Portal™:
This smartPORTAL™ is the only plug&play portal available, and was jointly designed by NSS and SLS. SLS embeds wave radiators in the manufacturing process and markets smartPORTAL globally. By embedding the Wave, this portal requires no adjustment at installation and minimal if any follow-on maintenance. It is operational day one and SLS is capable of installing 20+ dock doors a day with a 2 to 3 person crew. SLS portals come in a selection of configurations and all deliver 99%+ tag read accuracy. smartPORTAL ROIs range from just days to consistently less than 9 months. Globally smartPORTAL installations are approaching 10,000 with customers such as Toyota, Honda, other leading automotive companies, leading retailers and more. https://newaverfid.com/plug-and-play-portals
smartPORTAL is a trademark of SLS RFID, LLC. www.slsrfid.com,
Newave smartShelf™ (SS):
SS is a no “RFID item tags required”, real-time solution to manage retail shelf inventory. RFID tags are placed on product pushers, when the pusher is full the pusher spring covers the tags which are not visible until products are removed. When product is removed the Wave sees the tags, the SS software calculates the position of the pusher paddle and therefore the number of units remaining. SS software sends instant low stock or a theft alert to any authorized smart device. Forensic business analysis is improved as SS also provides granular unit data at any desired timeframe, to the second if needed. SS software can connect to any ERP system and/or provide data reports at any frequency. SS has been proven in the real-world to reduce out of stock (OOS) in excess of 70% one month after in-store training. Depending upon the category, installation takes approximately four hours and it is operational immediately. SS provides numerous other benefits including ROIs in the 7 to 9 month range depending upon the category. See actual results: SS POC Results.
Newave smartInventory Management System™ (SIMS):
SIMS is also an RFID no item tags required system to track inventory of small, low cost, difficult to tag but essential items. This Kanban-like system places tags at either end of a bin and divides the bin in two, primary and secondary stock. When primary stock is depleted the bin is turned around accessing secondary inventory, the tag position change is read by Wave triggering SIMS' software to alert personnel and/or automatically order replenishment. No other human intervention required. https://newaverfid.com/smart-inventory-management-system
Newave’s Latest Innovation is Coming Soon!
Newave’s latest innovation is currently in a late stage of development. This patented system is light, wireless, highly mobile and will be capable of accurately tracking RFID tagged inventory at close range. It will have the ability to alert the user to misplaced or temporarily lost items. The user will be hands-free, greatly improving productivity and integrated software will communicate directly to both an in-facility network as well as the internet, either individually or simultaneously. More to follow in the Spring of 2021!
Newave Proprietary Software:
Newave is working with the Center for Internet Security (CIS) standards to ensure that data gathered is stored securely.


